Background

This project was made by me and Katy Lee for the adobe creative jam challenge. The challenge was to design a third-party tablet app that serves as an editorial experience and travel guide based on a tourists’ current location, or future destination; no matter the airline. Use technology in a future-forward way, to personalize the in-flight entertainment time for the guest.

Whole challenge brief →

Keywords

Timeline

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/bb8f2e0f-29ec-4df6-b071-ba58584e3273/Screen_Shot_2021-07-07_at_2.26.16_PM.png

Brainstorming

After carefully reviewing the challenge requirement, we began to do brainstorming and generate ideas. The brainstormings we did are two types. One is bottom-up in which we put ourselves into the travellers shoes and think about what they want to gain from the in-fight experience. The other is top-down in which we consider to applying new tech such as AR and innovation for a magazine.

https://s3-us-west-2.amazonaws.com/secure.notion-static.com/3d6e26de-da32-414e-bde9-85f44a9f836b/Screen_Shot_2021-07-07_at_3.54.58_PM.png

Sketching & Wireframing

We use sketches and wireframes to form our idea. all images are placeholders and many content are represented as a rectangle since at this stage we mainly focus on examining and experimenting potential solution. As the looking and feeling of a travel related app relies heavily on images, we will design it at next step.

Sketches by Katy

Sketches by Katy

Wireframes

Wireframes